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BrandBurberry
Project“It’s Always Burberry Weather” 2024 Ad Campaign
Zhang Jingyi holding a red plaid umbrella and wearing a trench coat and scarf under falling rain for Burberry

Burberry “It’s Always Burberry Weather” 2024 Ad Campaign 2024

Associated creatives

Daniel Lee
Daniel LeeBurberry Creative Director
Alasdair McLellan
Alasdair McLellanPhotographer
rubberband
rubberbandVideographer
Cole Palmer
Cole PalmerModels
Eberechi Eze
Eberechi EzeModels
Little Simz
Little SimzModels
Olivia Colman
Olivia ColmanModels
Zhang Jingyi.
Zhang Jingyi.Models

Tags

zhang jingyizhang jingyi holding umbrellawoman holding umbrellawoman in trench coatred plaid umbrellaplaid umbrellared umbrellared plaid scarfplaid scarfred scarfbeige trench coattrench coat

Description

Zhang Jingyi stands outdoors at night holding a red plaid umbrella while soft rain falls around her for the Burberry It Is Always Weather 2024 ad campaign, photographed by Alasdair McLellan with creative direction by Daniel Lee. She wears a classic beige trench coat layered with a matching red plaid scarf, creating a distinct seasonal aesthetic. The moody evening atmosphere is accented by visible raindrops captured under direct lighting against a dark background.

Style

Editorial, Horizontal, Moody, Warm

Techniques

Analogue / film, Flash

Industries

Luxury Fashion Houses

Color

Scarlet (50%)
Beige (50%)

Background

Forest

Context

Advertising Campaign