Burberry “It’s Always Burberry Weather” 2024 Ad Campaign 2024

Description

Cole Palmer is captured outdoors seated on a folding chair in a woodland setting for Burberry's 2024 ad campaign, It's Always Burberry Weather. He wears a heavy brown duffle coat over a white crewneck sweater and dark trousers, with a fishing tackle box resting on the grass beside him. The warm, low-angle sunlight filters through the surrounding trees, casting a golden hue over the natural environment. The campaign is photographed by Alasdair McLellan under the creative direction of Daniel Lee, featuring the iconic Burberry Equestrian Knight logo overlay on the lower left.

Style

Editorial, Horizontal, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Forest

Context

Advertising Campaign