“It’s Always Burberry Weather” 2024 Ad Campaign 2024
Associated creatives
Tags
Description
Zhang Jingyi features in Burberry's 2024 advertising campaign titled It's Always Burberry Weather. Photographed by Alasdair McLellan with creative direction by Daniel Lee, the image captures the subject outdoors at night during rainfall. She stands centered under a large red plaid umbrella, wearing a classic beige trench coat paired with a matching red plaid scarf. Soft lighting highlights falling raindrops suspended in the air around her, while a glowing architectural structure appears in the blurred background. A white Burberry Prorsum equestrian knight logo graphic is overlaid on the lower left portion of the frame.
Style
Vertical, Commercial, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Camel (50%)
Crimson (50%)
Background
Street
Context
Advertising Campaign