Lunar New Year 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This campaign image for Bottega Veneta's Lunar New Year 2025 project features a man and a woman posing against a dramatic, luminous pink background filled with fireworks. The man wears a dark jacket over a light-colored top, while the woman wears a patterned dress and holds a handbag. The shot is captured with warm, glowing lighting that illuminates the subjects against the vibrant sky. Creative direction is led by Matthieu Blazy, with photography and direction by Wing Shya, and modeling by Fan Wei, Shu Qi, and Yo Yang.
Style
Editorial, Horizontal, Warm, Golden Hour
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Pure White (50%)
Background
Sunset Sky
Context
Advertising Campaign