Logo
  • Home
  • ·Media
  • ·Bottega Veneta Lunar New Year Campaign with Shu Qi
ProjectLunar New Year 2025 Ad Campaign
Actress Shu Qi holding a brown leather handbag on a city bridge at night for Bottega Veneta

Lunar New Year 2025 Ad Campaign 2025

Associated creatives

Matthieu Blazy
Matthieu BlazyBottega Veneta Creative Director
Wing Shya
Wing ShyaDirector & Photographer
Yo Yang
Yo YangModels
Shu Qi
Shu QiModels
and Fan Wei
and Fan WeiModels

Tags

shu qiactress shu qiwoman standing on bridgebrown leather handbagleather handbaghandbagsleeveless patterned dresspatterned dressdress

Description

Actress Shu Qi is featured in an ad campaign for Bottega Veneta, photographed by Wing Shya as part of the Lunar New Year 2025 project. She stands on an elevated pedestrian bridge overlooking a busy city street at night, illuminated by the ambient glow of urban lights and traffic. She wears a sleeveless patterned dress and holds a structured brown leather handbag against the railing. The scene is captured in a cinematic horizontal framing with moody night lighting and soft background bokeh.

Style

Horizontal, Cinematic, Moody

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Chocolate (30%)

Background

Bridge

Context

Advertising Campaign