Bottega Veneta Lunar New Year 2025 Ad Campaign 2025

Description

This advertising campaign image for Bottega Veneta's Lunar New Year 2025 collection features a group of seven models standing together in a dimly lit indoor setting, looking upward with joyful expressions. The group includes individuals wearing textured outerwear, including a grey patterned tweed coat, a vibrant red patterned dress, and a checked shirt, styled by creative director Matthieu Blazy. The cinematic lighting casts warm highlights on the models' faces against a dark, moody background. The Bottega Veneta brand name is displayed prominently in clean white serif typography across the center of the frame. Wing Shya directed and photographed the campaign, capturing a sense of warmth and collective celebration.

Style

Horizontal, Commercial, Moody, Warm

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Context

Advertising Campaign