Lunar New Year 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This campaign image for Bottega Veneta's Lunar New Year 2025 project features four models walking together along a city street at night, illuminated by glowing neon signage in the background. Photographed by Wing Shya, the scene presents a candid, natural atmosphere with the models dressed in layered seasonal outerwear and carrying leather accessories. The framing is horizontal, capturing a cinematic street-level perspective with warm ambient lighting and rich textures across the clothing.
Style
Horizontal, Commercial, Cinematic, Warm
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Charcoal (50%)
Jet Black (50%)
Background
Street
Context
Advertising Campaign