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BrandBottega Veneta
ProjectLunar New Year 2025 Ad Campaign
An older man in a tweed coat holding a black leather handbag outdoors, with other people walking past in the background.

Bottega Veneta Lunar New Year 2025 Ad Campaign 2025

Associated creatives

Matthieu Blazy
Matthieu BlazyBottega Veneta Creative Director
Wing Shya
Wing ShyaDirector & Photographer
Yo Yang
Yo YangModels
Shu Qi
Shu QiModels
and Fan Wei
and Fan WeiModels

Tags

older man in tweed coatolder mantweed coatblack leather handbagleather handbag

Description

This campaign image for Bottega Veneta's Lunar New Year 2025 project features an older man as the central subject, wearing a textured tweed coat and carrying a black leather handbag. The cinematic outdoor setting captures a street scene with several other figures visible in the soft background. Warm lighting illuminates the scene, highlighting the detailed texture of the coat and the craftsmanship of the accessories. Wing Shya directed and photographed the campaign, featuring models Fan Wei, Yo Yang, and Shu Qi under the creative direction of Matthieu Blazy.

Style

Editorial, Horizontal, Cinematic, Warm

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Charcoal (50%)
Jet Black (50%)

Background

Street

Context

Advertising Campaign