Brand
Bottega Veneta Lunar New Year 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This image from the Bottega Veneta Lunar New Year 2025 ad campaign features two models interacting outdoors at night, directed and photographed by Wing Shya under the creative direction of Matthieu Blazy. The model on the left wears a patterned red garment, while the person on the right wears a dark jacket, both engaged in tying a delicate red string bracelet around each other's wrists. The background is filled with glowing golden bokeh lights resembling sparklers or distant festivities, creating a warm and intimate atmosphere. The lighting is soft and directional, highlighting the subjects against the dark, atmospheric background.
Style
Horizontal, Commercial, Warm, Golden Hour
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Burgundy (50%)
Jet Black (50%)
Context
Advertising Campaign