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BrandBOSS
ProjectFall 2024 Ad Campaign
Matteo Berrettini wearing a black blazer with hands clasped in studio setting for BOSS Fall 2024 campaign

BOSS Fall 2024 Ad Campaign 2024

Associated creatives

Trey Laird
Trey LairdCreative Director
Mikael Jansson
Mikael JanssonPhotographer
David Beckham
David BeckhamModels
Naomi Campbell
Naomi CampbellModels
Lee Jong-suk
Lee Jong-sukModels
Gisele Bündchen
Gisele BündchenModels
Burna Boy
Burna BoyModels
and Matteo Berrettini
and Matteo BerrettiniModels

Tags

matteo berrettiniman in black blazerblack blazerman clasped handsmale model portrait

Description

This portrait features Italian professional athlete Matteo Berrettini as part of the BOSS Fall 2024 advertising campaign. Photographed by Mikael Jansson with creative direction by Trey Laird, Berrettini is captured seated with his hands clasped near his face, wearing a tailored black blazer over a dark top. He wears a gold bracelet and subtle beaded wrist accessories, with light catching his features against a minimalist studio background featuring soft neutral tones and a vertical green accent panel. The composition is clean, polished, and structured, reflecting the modern aesthetic of the luxury brand.

Style

Horizontal, Commercial, Clean, Matte

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (100%)

Background

Set-dressed

Context

Advertising Campaign