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  • ·BOSS Fall 2024 Campaign Portrait with Lee Jong-suk
BrandBOSS
ProjectFall 2024 Ad Campaign
Lee Jong-suk wearing a camel coat and beige suit standing against a dark marble wall for the BOSS Fall 2024 campaign.

BOSS Fall 2024 Ad Campaign 2024

Associated creatives

Trey Laird
Trey LairdCreative Director
Mikael Jansson
Mikael JanssonPhotographer
David Beckham
David BeckhamModels
Naomi Campbell
Naomi CampbellModels
Lee Jong-suk
Lee Jong-sukModels
Gisele Bündchen
Gisele BündchenModels
Burna Boy
Burna BoyModels
and Matteo Berrettini
and Matteo BerrettiniModels

Tags

lee jong suklee jong suk in suitman in camel coatcamel coatbeige suitdouble breasted suitmenswear fashion

Description

Lee Jong-suk is featured in the BOSS Fall 2024 ad campaign, captured by photographer Mikael Jansson with creative direction by Trey Laird. He wears a tailored beige double-breasted suit layered underneath a structured camel overcoat, exuding a polished presence. He stands centrally within an interior space framed by striking black marble pillars with visible white veining. The lighting is clean and directional, accentuating the fine textures of the wool and tailoring. The composition balances modern architectural elements with classic menswear styling.

Style

Horizontal, Commercial, Clean, Polished

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Camel (60%)
Beige (40%)

Background

Marble Texture

Context

Advertising Campaign