BOSS Fall 2024 Ad Campaign 2024

Description

This portrait from the BOSS Fall 2024 ad campaign features professional athlete and model Matteo Berrettini posed against a striking dark green marble background. Photographed by Mikael Jansson with creative direction by Trey Laird, Berrettini wears a structured black jacket over a dark top, accessorized with a metallic wristwatch and a subtle chain necklace. The lighting is moody and controlled, highlighting his features and the polished textures of his attire. The rich tones and dramatic composition underscore the polished commercial aesthetic of the brand's seasonal campaign.

Style

Horizontal, Commercial, Moody, Clean

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Marble Texture

Context

Advertising Campaign