BOSS Fall 2024 Ad Campaign 2024

Description

This portrait from the BOSS Fall 2024 ad campaign features actor Lee Jong-suk posed against a dark marble wall and an illuminated vertical pillar. He is wearing a structured taupe pinstripe suit paired with a dark burgundy shirt and a patterned dark tie, with his hands casually resting in his pockets. Photographed by Mikael Jansson with creative direction by Trey Laird, the image utilizes sharp directional lighting to highlight the tailoring of the garments and create a polished, sophisticated mood.

Style

Vertical, Commercial, Clean, Polished

Techniques

Hard Light

Industries

Luxury Fashion Houses

Color

Background

Marble Texture

Context

Advertising Campaign