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Blue Illusion

Joie
ProjectJoie
Date

Jan 2024

Description

Blue Illusion’s Joie project leans into a Mediterranean-inspired aesthetic, anchoring its fashion imagery in sun-drenched, rustic courtyards and textured stone architecture. The series prioritizes warm, golden hour light to highlight a seasonal collection defined by vibrant botanical prints, relaxed tailoring, and linen separates. Photographer Steve Tognazzini frames the subjects within archways and dappled outdoor settings, occasionally incorporating lifestyle details like vintage bicycles and citrus-filled wicker baskets to build an earthy narrative. Styling by Bec Cole emphasizes tactile quality, pairing patterned headscarves and delicate gold jewellery with structured leather accessories. Make-up by Krystle Rose completes the look with a soft, polished finish, maintaining a consistent editorial feel across both portraiture and still-life product imagery.

Style

Warm, Editorial, Vertical

Techniques

Natural light

Context

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