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A man in a black leather jacket stands on a gravel rooftop next to a vintage CRT television against a twilight skyline.

Birkenstock Birkenstock 1774 2025

About

A campaign image for Birkenstock 1774, photographed by Ben Beagent and styled by Tereza Ortiz, features model Loo Loo standing on a gravel-strewn rooftop at dusk. The model is dressed in a black leather jacket and loose grey trousers, looking to the side with an illuminated CRT television set on the ground nearby. In the background, city silhouettes and an illuminated communication tower stand against a deep blue evening sky. High-contrast flash lighting defines the subject and foreground textures against the ambient twilight atmosphere. The bold white text '1774 BIRKENSTOCK' is overlaid across the center of the frame.

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Background

Rooftop

Context

Advertising Campaign
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