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A black-and-white fashion portrait captures model Loo Loo in side profile with an expressive raised hand gesture for the Birkenstock 1774 campaign. Styled by Tereza Ortiz and photographed by Ben Beagent, the subject wears a light-toned collared button-up shirt featuring distressed raw-edge details along the placket. Direct hard lighting casts a sharp shadow against the plain studio backdrop, emphasizing the contours of the profile and texture of the fabric. The white typographic branding '1774 BIRKENSTOCK' is positioned centrally across the frame.