Brand
ProjectBirkenstock 1774

Birkenstock Birkenstock 1774 2025
Associated creatives
Tags
Description
A black-and-white fashion portrait captures model Loo Loo in side profile with an expressive raised hand gesture for the Birkenstock 1774 campaign. Styled by Tereza Ortiz and photographed by Ben Beagent, the subject wears a light-toned collared button-up shirt featuring distressed raw-edge details along the placket. Direct hard lighting casts a sharp shadow against the plain studio backdrop, emphasizing the contours of the profile and texture of the fabric. The white typographic branding '1774 BIRKENSTOCK' is positioned centrally across the frame.
Style
Editorial, Vertical, Monochrome, Raw
Techniques
Hard Light
Industries
Footwear
Color
Light Grey (60%)
Off-Black (20%)
Background
Grey Seamless
Context
Advertising Campaign