H&M Basic chic 2026

About

This studio portrait features a male model photographed against a clean white background for the H and M basic chic project. The subject wears a fitted grey tank top paired with dark denim jeans and a black woven belt, holding a jacket in his hand. Photographed by Thomas Cooksey with hair styling by Joe Burwin, the image presents a clean and minimalist commercial aesthetic. The lighting is bright and even, highlighting the textures of the apparel with sharp clarity. The composition focuses on the upper body, emphasizing straightforward garment presentation.