H&M Basic chic 2026

About

This commercial fashion image from the Basic Chic project for H and M features a male model photographed against a seamless white studio background. The subject stands facing forward, wearing a relaxed dark green short-sleeve t-shirt and matching green shorts with a drawstring waist. He wears black crew socks and white-and-black athletic sneakers, and holds a structured black tote bag by its handles in his right hand. The lighting is clean and even, casting soft shadows beneath the figure. The photography captures a minimalist, casual menswear look with neutral styling.