Brand
ProjectBasic chic

H&M Basic chic 2026
Associated creatives
Tags
Description
This studio portrait for H&M's Basic Chic project features model Deepak Gupta posing with arms crossed against a seamless white background. He wears a short-sleeved burgundy polo shirt paired with blue denim jeans. The lighting is clean and even, highlighting the textures of the apparel. Thomas Cooksey served as photographer, with hair styling by Joe Burwin and casting by Harley David.

