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Brand
ProjectBasic chic
Model with crossed arms wearing a burgundy polo shirt and blue denim jeans against a plain white background

H&M Basic chic 2026

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Description

This studio portrait for H&M's Basic Chic project features model Deepak Gupta posing with arms crossed against a seamless white background. He wears a short-sleeved burgundy polo shirt paired with blue denim jeans. The lighting is clean and even, highlighting the textures of the apparel. Thomas Cooksey served as photographer, with hair styling by Joe Burwin and casting by Harley David.