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  • ·H&M Basic Chic campaign portrait of model in burgundy polo
BrandH&M
ProjectBasic chic
Model with crossed arms wearing a burgundy polo shirt and blue denim jeans against a plain white background

H&M Basic chic 2026

Associated creatives

Thomas Cooksey
Thomas CookseyPhotographer
Joe Burwin
Joe BurwinHair Stylist
Harley David
Harley DavidCasting Director
Deepak Gupta
Deepak GuptaModel

Tags

south asian man wearing burgundy polo shirtburgundy polo shirtpolo shirtblue denim jeansdenim jeanssouth asian manman

Description

This studio portrait for H&M's Basic Chic project features model Deepak Gupta posing with arms crossed against a seamless white background. He wears a short-sleeved burgundy polo shirt paired with blue denim jeans. The lighting is clean and even, highlighting the textures of the apparel. Thomas Cooksey served as photographer, with hair styling by Joe Burwin and casting by Harley David.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Burgundy (60%)
Denim (40%)

Background

White Seamless

Context

E-commerce / Product