Logo
  • Home
  • ·Media
  • ·H&M Basic Chic campaign portrait of model in burgundy polo
Model with crossed arms wearing a burgundy polo shirt and blue denim jeans against a plain white background

H&M Basic chic 2026

About

This studio portrait for H&M's Basic Chic project features model Deepak Gupta posing with arms crossed against a seamless white background. He wears a short-sleeved burgundy polo shirt paired with blue denim jeans. The lighting is clean and even, highlighting the textures of the apparel. Thomas Cooksey served as photographer, with hair styling by Joe Burwin and casting by Harley David.

Brand

H&M

Project

H&M Basic chic 2026

Keywords

south asian man wearing burgundy polo shirtburgundy polo shirtpolo shirtblue denim jeansdenim jeanssouth asian manman

Credits

Thomas Cooksey
Photographer
Joe Burwin
Hair Stylist
Harley David
Casting Director
Deepak Gupta
Model

Styles

VerticalCommercialClean

Techniques

Natural light

Industries

High Street Fashion

Background

White Seamless

Context

E-commerce / Product