H&M Basic chic 2026

Description

This black and white fashion portrait from the Basic Chic project for H&M features model Deepak Gupta captured by photographer Thomas Cooksey. The composition highlights a male subject wearing a sleeveless tank top and a small earring, with one hand resting against the back of his neck. Hair styling is by Joe Burwin, and casting was directed by Harley David. The portrait is set against a clean, unbroken white background with soft, even studio lighting that accentuates the subject's features.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

White Seamless

Context

E-commerce / Product