Brand
ProjectBasic chic

H&M Basic chic 2026
Associated creatives
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Description
This black and white fashion portrait from the Basic Chic project for H&M features model Deepak Gupta captured by photographer Thomas Cooksey. The composition highlights a male subject wearing a sleeveless tank top and a small earring, with one hand resting against the back of his neck. Hair styling is by Joe Burwin, and casting was directed by Harley David. The portrait is set against a clean, unbroken white background with soft, even studio lighting that accentuates the subject's features.

