H&M Basic chic 2026

Description

This commercial fashion portrait for H&M's Basic Chic project features a male model standing against a seamless white studio background. He wears a relaxed-fit grey button-down overshirt left open over a grey crewneck top, paired with dark grey relaxed jeans and a black belt. His footwear consists of polished black leather shoes. The lighting is clean and even, highlighting the textures of the cotton garments and the relaxed silhouette. The photograph was shot by photographer Thomas Cooksey with hair styling by Joe Burwin.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign