Bas&Chris Brand Identity 2021

Description

Three framed vertical posters are mounted on a rough textured concrete wall, showcasing a brand identity project for Bas&Chris by design studio how by why. The leftmost poster features minimalist typography with the Bas&Chris logo on a light background. The center and right posters display lifestyle and automotive imagery featuring a young man interacting with a yellow vehicle interior, overlaid with bold white typography and serial numbers. Warm directional lighting casts soft shadows across the concrete surface above the frames, highlighting the industrial texture of the setting.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Typography

Industries

Luxury Automotive

Color

Background

Concrete Texture

Context

Advertising Campaign