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Mercedes-Benz emblem centered on a glossy yellow surface with custom typography reading Bas&Chris above

Bas&Chris Brand Identity 2021

Associated creatives

Tags

Description

This graphic design image for the Bas&Chris brand identity features the iconic Mercedes-Benz circular star emblem centered against a glossy yellow automotive surface. Prominent custom black typography in a stylized gothic typeface spells out the brand name above the central photograph. The composition is framed with a clean, light off-white background that accentuates the vibrant yellow and dark lettering. At the bottom, the brand domain URL is displayed in simple lowercase type. The overall aesthetic is clean, modern, and striking, combining automotive photography with bespoke graphic branding.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Industries

Luxury Automotive

Color

Golden Yellow (70%)
Jet Black (30%)

Background

Civic Building

Context

Brand Film / Corporate Video