Balenciaga Under Armour Series Fall 2024 Ad Campaign 2024

Description

A female model wearing black athletic apparel is captured mid-sprint directly toward the camera for the Under Armour Series Fall 2024 ad campaign by Balenciaga, photographed by Joseph Kadow with Demna acting as Balenciaga Creative Director. The subject wears dark futuristic sunglasses, a black short-sleeved mock neck top, and black compression leggings with visible branding. She has her hair styled in high pigtails, and her pose is frozen in a dynamic running motion. The lighting is low-key, highlighting the athletic figure against a dark, moody background with a muted concrete-textured floor plane.

Style

Vertical, Commercial, Moody, Polished

Techniques

High-speed / freeze, Low-key / chiaroscuro

Industries

Sportswear

Color

Background

Black Seamless

Context

Advertising Campaign