Balenciaga Under Armour Series Fall 2024 Ad Campaign 2024

Description

This image from the Under Armour Series Fall 2024 ad campaign for Balenciaga, photographed by Joseph Kadow with creative direction by Demna, features a Black man captured mid-stride running forward. He wears a dark grey zip-up athletic hoodie and matching sweatpants with visible branding on the garments. The lighting is dramatic and low-key, isolating the running figure with rim light against a dark, moody background and a concrete studio floor. The composition focuses squarely on the dynamic motion and athletic performance of the subject.

Style

Vertical, Commercial, Action, Moody

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Color

Background

Grey Seamless

Context

Advertising Campaign