Balenciaga Under Armour Series Fall 2024 Ad Campaign 2024

Description

This image for the Under Armour Series Fall 2024 ad campaign by Balenciaga features a black man running forward through a dark studio environment. The subject is dressed in a white zip-up hooded sweatshirt and matching white trousers, accented with subtle branding on the chest. Dramatic backlighting creates a bright rim light effect along the edges of the runner's shoulders and hood, isolating him from the deep black background. The composition captures a mid-stride athletic action against a neutral grey concrete floor.

Style

Vertical, Commercial, Action, Clean

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Color

Background

Black Seamless, Transport Hub

Context

Advertising Campaign