Balenciaga Under Armour Series Fall 2024 Ad Campaign 2024

Description

A black man is captured mid-run wearing a black athletic jacket and matching black trousers in a studio setting. The photograph utilizes motion blur around the subject to convey high-speed movement against a dark background. The lighting is low-key, highlighting the athletic silhouette and texture of the sportswear. This image is part of the Under Armour Series Fall 2024 Ad Campaign for Balenciaga, photographed by Joseph Kadow.

Style

Vertical, Commercial, Moody

Techniques

Long exposure, Low-key / chiaroscuro

Industries

Sportswear

Color

Background

Black Seamless

Context

Advertising Campaign