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  • ·Balenciaga New Year Series 2025 Campaign Portrait
BrandBalenciaga
ProjectNew Year Series 2025 Ad Campaign
A woman wearing a dark oversized hoodie with a furry collar against a pale seamless background for Balenciaga.

Balenciaga New Year Series 2025 Ad Campaign 2025

Associated creatives

Demna
DemnaBalenciaga Creative Director
Lucca Lutzky
Lucca LutzkyVideo Director
Zhang Xiaofei
Zhang XiaofeiModels
Yang Chaoyue
Yang ChaoyueModels
and Bing Bing Liu
and Bing Bing LiuModels

Tags

woman in dark hoodiedark hoodiehoodiewoman with fur collarfur collarasian woman

Description

Balenciaga New Year Series 2025 campaign portrait captured by video director Lucca Lutzky with creative direction by Demna. The image features a model wearing a dark, oversized hooded sweatshirt accented with a plush fur collar. Soft, even lighting illuminates the subject against a neutral seamless backdrop. The composition focuses centrally on the model with a candid yet composed expression.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (80%)
Chocolate (20%)

Background

White Seamless

Context

Advertising Campaign