Balenciaga New Year Series 2025 Ad Campaign 2025

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Balenciaga New Year Series 2025 campaign portrait captured by video director Lucca Lutzky with creative direction by Demna. The image features a model wearing a dark, oversized hooded sweatshirt accented with a plush fur collar. Soft, even lighting illuminates the subject against a neutral seamless backdrop. The composition focuses centrally on the model with a candid yet composed expression.