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Brand
Balenciaga
ProjectNew Year Series 2025 Ad Campaign
Model wearing dark leather jacket and crystal earrings against domestic interior background

Balenciaga New Year Series 2025 Ad Campaign 2025

Associated creatives

Demna
DemnaBalenciaga Creative Director
Lucca Lutzky
Lucca LutzkyVideo Director
Zhang Xiaofei
Zhang XiaofeiModels
Yang Chaoyue
Yang ChaoyueModels
and Bing Bing Liu
and Bing Bing LiuModels

Tags

woman in leather jacketleather jacketwoman wearing crystal earringscrystal earringsasian woman portraitasian woman

Description

A campaign image for the Balenciaga New Year Series 2025 ad campaign, directed by Demna and Lucca Lutzky. The photograph features a model posing indoors against a domestic living room background with soft ambient lighting. The subject wears a dark leather jacket and long sparkling crystal drop earrings. The composition is a vertical portrait captured with a clean, contemporary aesthetic.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (90%)
Silver (metallic) (10%)

Background

Living Room

Context

Advertising Campaign