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Brand
Balenciaga
ProjectNew Year Series 2025 Ad Campaign
Model wearing a black oversized sweatshirt with a furry collar and holding a dark shoulder bag indoors.

Balenciaga New Year Series 2025 Ad Campaign 2025

Associated creatives

Demna
DemnaBalenciaga Creative Director
Lucca Lutzky
Lucca LutzkyVideo Director
Zhang Xiaofei
Zhang XiaofeiModels
Yang Chaoyue
Yang ChaoyueModels
and Bing Bing Liu
and Bing Bing LiuModels

Tags

woman wearing black sweatshirtblack sweatshirtsweatshirtwoman with fur collarfur collarblack shoulder bagshoulder bageast asian womanwoman

Description

This portrait for the Balenciaga New Year Series 2025 ad campaign features a model standing centrally in a sparse room with white sheer curtains. The subject wears a black oversized long-sleeve top featuring a textured embroidered logo across the chest, complemented by a prominent dark faux-fur collar. A black shoulder bag is held at the side, completing the monochromatic apparel styling. The background consists of a minimal interior setting with a bed and a small side table holding a lamp. The lighting is soft and diffuse, creating a calm atmosphere.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (100%)

Background

Hotel Room

Context

Advertising Campaign