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ProjectNew Year Series 2025 Ad Campaign
Young woman with long brown hair wearing a dark oversized hoodie standing indoors near a window overlooking a city street.

New Year Series 2025 Ad Campaign 2025

Associated creatives

Demna
DemnaBalenciaga Creative Director
Lucca Lutzky
Lucca LutzkyVideo Director
Zhang Xiaofei
Zhang XiaofeiModels
Yang Chaoyue
Yang ChaoyueModels
and Bing Bing Liu
and Bing Bing LiuModels

Tags

woman in black hoodieblack hoodiehoodieyoung womanwomanlong brown hair

Description

This portrait for the Balenciaga New Year Series 2025 ad campaign features a young woman with long, straight brown hair wearing an oversized black hoodie with visible branding. She stands in a modern interior space with a window framing a building exterior in the background. The lighting is soft and natural, highlighting the casual pose and neutral expression of the subject. The composition captures a contemporary lifestyle moment with clean framing and subtle textures throughout the scene.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (100%)

Background

Living Room

Context

Advertising Campaign