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Model wearing an oversized dark leather jacket and crystal earrings in an interior room for Balenciaga.

New Year Series 2025 Ad Campaign 2025

Associated creatives

Tags

Description

Part of the Balenciaga New Year Series 2025 ad campaign, this portrait features a model wearing an oversized dark leather jacket and ornate crystal earrings. The subject stands indoors in a softly lit domestic environment with a couch visible in the background. The composition employs a vertical framing style with natural lighting and soft focus behind the subject. The creative direction is led by Demna with video direction by Lucca Lutzky.

Style

Vertical, Commercial, Grainy, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (90%)

Background

Living Room

Context

Advertising Campaign