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  • ·Australian Open billboard campaign by BMF Australia
Digital billboard on a concrete wall featuring a tennis player swinging a racket against a vibrant blue and white splash background

BMF Australia, Creative Agency, Sydney

Associated creatives

BMF Australia
BMF AustraliaCreative Agency

Tags

tennis player swinging rackettennis playertennis racketdigital billboardbillboard advertisementconcrete walloutdoor billboard

Description

An outdoor digital billboard is mounted on a textured concrete wall, framed by overhead shadows in Sydney. The screen displays a dynamic promotional graphic for the Australian Open created by creative agency BMF Australia. A female tennis player is captured mid-swing holding a tennis racket, wearing a white athletic top and dark skirt. The background features bold blue and white comic-style splashes, a large illustrated tennis ball, and the tournament dates. Bold white typography on the left reads IT HITS HARDER LIVE TICKETS ON SALE NOW alongside the official tournament branding in the bottom right corner.