BMF Australia, Creative Agency, Sydney

Description

An outdoor digital billboard is mounted on a textured concrete wall, framed by overhead shadows in Sydney. The screen displays a dynamic promotional graphic for the Australian Open created by creative agency BMF Australia. A female tennis player is captured mid-swing holding a tennis racket, wearing a white athletic top and dark skirt. The background features bold blue and white comic-style splashes, a large illustrated tennis ball, and the tournament dates. Bold white typography on the left reads IT HITS HARDER LIVE TICKETS ON SALE NOW alongside the official tournament branding in the bottom right corner.

Style

Horizontal, Commercial, Saturated, Graphic

Industries

Tennis

Event

Australian Open, Olympics

Color

Background

Concrete Texture

Context

Out of Home (OOH)