Brand
ProjectAsos Autumn 26 / Chpt. 3

ASOS Asos Autumn 26 / Chpt. 3 2026
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Description
This fashion editorial image for the ASOS Autumn 26 project features a young male model captured by photographer Sarah Blais under the creative direction of Paolo Princi. The model wears a heavy dark puffer jacket layered over a striped collared shirt and tie against a plain white background. The composition employs stark directional lighting that casts defined shadows across the face and upper torso, highlighting the texture and volume of the outerwear. Styling was led by Law Roach with makeup by Pat McGrath. The portrait presents a clean commercial aesthetic typical of contemporary menswear campaigns.


