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Brand
ASOS
ProjectAsos Autumn 26 / Chpt. 3
Model in grey hoodie and dark cap photographed against a bright studio background with a color chart in the foreground

ASOS Asos Autumn 26 / Chpt. 3 2026

Associated creatives

Sarah Blais
Sarah BlaisPhotographer
Paolo Princi
Paolo PrinciCreative Director
Law Roach
Law RoachFashion Editor/Stylist
Pat McGrath
Pat McGrathMakeup Artist
Akon Changkou
Akon ChangkouModel
Alva Claire
Alva ClaireModel
David Ikuepamitan
David IkuepamitanModel
Emma Koch
Emma KochModel
Fran Summers
Fran SummersModel
Jesse Jayms
Jesse JaymsModel
Kit Price
Kit PriceModel
Lyas
LyasContent Creator

Tags

man in grey hoodiegrey hoodiehoodieman in capcapblack manman

Description

This studio editorial image for the ASOS Autumn 26 project features a model captured from behind while wearing a grey hooded sweatshirt and dark baseball cap. The lighting is high-key and stark, creating a strong silhouette against the plain white backdrop. A handheld color calibration chart is visible in the lower foreground, providing a behind-the-scenes touch to the composition. The model's pose is directed slightly to the side, highlighting the textured fabric of the hoodie and the dark denim jeans worn underneath. Photographed by Sarah Blais with creative direction by Paolo Princi and styling by Law Roach.