ASOS

Sep 2026

ASOS presents the Autumn 26 / Chpt. 3 collection, a fashion campaign that leans into a contemporary studio aesthetic. The imagery balances high-gloss editorial portraits with documentary-style, behind-the-scenes snapshots, incorporating studio gear and production equipment as deliberate framing devices. Photographer Sarah Blais works alongside creative director Paolo Princi to shape the visual narrative, which emphasizes layered silhouettes, rich autumnal textures, and a mix of tailored menswear and bold, patterned womenswear. The production features styling by Law Roach and makeup by Pat McGrath, creating a consistent look marked by clean composition and bright, even lighting.

Editorial, Vertical, Clean

Natural light

High Street Fashion

White Seamless

Advertising Campaign