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Brand
ASOS
ProjectAsos Autumn 26 / Chpt. 3
Model standing in studio wearing a brown coat and green sweater over his shoulders with photography equipment nearby

ASOS Asos Autumn 26 / Chpt. 3 2026

Associated creatives

Sarah Blais
Sarah BlaisPhotographer
Paolo Princi
Paolo PrinciCreative Director
Law Roach
Law RoachFashion Editor/Stylist
Pat McGrath
Pat McGrathMakeup Artist
Akon Changkou
Akon ChangkouModel
Alva Claire
Alva ClaireModel
David Ikuepamitan
David IkuepamitanModel
Emma Koch
Emma KochModel
Fran Summers
Fran SummersModel
Jesse Jayms
Jesse JaymsModel
Kit Price
Kit PriceModel
Lyas
LyasContent Creator

Tags

model in brown coatbrown coatmodelman in studiogreen sweatersweater over shoulders

Description

This behind-the-scenes studio image from the ASOS Autumn 26 project was photographed by Sarah Blais with creative direction by Paolo Princi and styling by Law Roach. A model stands posed in front of large white panels, wearing a brown coat layered with a green sweater draped over the shoulders. Studio equipment including a monitor on a stand, a director chair, lighting gear, and a fan are visible in the foreground and background, highlighting the production environment. The composition captures a candid, documentary-style moment during a commercial fashion shoot.