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Brand
ASOS
ProjectAsos Autumn 26 / Chpt. 3
Model wearing a fluffy cream textured coat and holding a hairdryer in a studio setting

ASOS Asos Autumn 26 / Chpt. 3 2026

Associated creatives

Sarah Blais
Sarah BlaisPhotographer
Paolo Princi
Paolo PrinciCreative Director
Law Roach
Law RoachFashion Editor/Stylist
Pat McGrath
Pat McGrathMakeup Artist
Akon Changkou
Akon ChangkouModel
Alva Claire
Alva ClaireModel
David Ikuepamitan
David IkuepamitanModel
Emma Koch
Emma KochModel
Fran Summers
Fran SummersModel
Jesse Jayms
Jesse JaymsModel
Kit Price
Kit PriceModel
Lyas
LyasContent Creator

Tags

woman wearing fluffy coatwoman in fluffy coatfluffy coatcream coattextured coathairdryerwoman holding hairdryer

Description

This fashion editorial image features a model posing in a studio setting for ASOS as part of the Asos Autumn 26 project, captured by photographer Sarah Blais under the creative direction of Paolo Princi. The model wears a prominent, voluminous cream textured fluffy coat paired with dark sheer tights and patterned pointed shoes, while playfully holding a modern hairdryer connected by a cord. The lighting is clean and bright, highlighting the tactile softness of the outerwear against a stark contrasting backdrop with a vanity station visible to the side. Fashion styling by Law Roach and makeup by Pat McGrath complete the polished look.