BrandArea
ProjectHoliday 2023 Ad Campaign

Area Holiday 2023 Ad Campaign 2023
Associated creatives
Tags
Description
A black-and-white fashion advertisement for the Area Holiday 2023 ad campaign, photographed by Theo Sion with art direction by Bruce Usher and creative direction by Piotrek Panszczyk. Model Sylvia Anderson poses against a smooth grey studio backdrop wearing a white sculpted face mask over her upper face. She is adorned with matching geometric, faceted white accessories across her chest and wrist. The composition features clean directional studio lighting with bold black typography spelling AREA across the bottom border.
Style
Vertical, Commercial, Monochrome, Minimalist
Techniques
Soft Light
Industries
Designer Fashion
Color
Pure White (30%)
Background
Grey Seamless
Context
Advertising Campaign



