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  • ·Area Holiday 2023 Ad Campaign with Sylvia Anderson
BrandArea
ProjectHoliday 2023 Ad Campaign
Model Sylvia Anderson wearing a sequined mini dress and crystal bangles against a studio backdrop for Area Holiday 2023.

Area Holiday 2023 Ad Campaign 2023

Associated creatives

Piotrek Panszczyk
Piotrek PanszczykArea Creative Director / Co-Founder
Bruce Usher
Bruce UsherArt Direction
Theo Sion
Theo SionPhotographer
Sylvia Anderson
Sylvia AndersonModels
Katie Burnett
Katie BurnettStylist
Ryan Mitchell
Ryan MitchellHair
Kuma
KumaMakeup
Yukie Miyakawa
Yukie MiyakawaManicurist
Replica
ReplicaProduction
Nicola Kast
Nicola KastCasting Director
Lucien Pages Communication
Lucien Pages CommunicationPR

Tags

sylvia andersonwoman wearing sequin dresssequin mini dresssequined dressmini dresscrystal banglesstacked bangleschunky braceletsvoluminous textured hair

Description

Sylvia Anderson stars in the Area Holiday 2023 advertising campaign photographed in monochrome by Theo Sion, under the creative direction of Piotrek Panszczyk and art direction by Bruce Usher. The model poses barefoot in a short-sleeved, all-over sequin embellished shift dress styled by Katie Burnett. On her right forearm, stacked oversized crystal-studded bangles provide dimensional texture against the reflective garment. Hair styling by Ryan Mitchell features voluminous, brushed-out textured hair falling over her face, complemented by understated makeup by Kuma. The composition is framed in vertical portraiture against a smooth seamless studio backdrop, anchored by the bold Area typographic logo along the bottom edge.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Soft Light

Industries

Designer Fashion

Color

Medium Grey (50%)
Charcoal (30%)
Off-Black (20%)

Background

Grey Seamless, Sports Venue

Context

Advertising Campaign