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  • ·Area Holiday 2023 Campaign Portrait by Theo Sion
ProjectHoliday 2023 Ad Campaign
Monochrome portrait of a woman with voluminous textured hair wearing large sculptural bracelets, shot for Area.

Holiday 2023 Ad Campaign 2023

Associated creatives

Piotrek Panszczyk
Piotrek PanszczykArea Creative Director / Co-Founder
Bruce Usher
Bruce UsherArt Direction
Theo Sion
Theo SionPhotographer
Sylvia Anderson
Sylvia AndersonModels
Katie Burnett
Katie BurnettStylist
Ryan Mitchell
Ryan MitchellHair
Kuma
KumaMakeup
Yukie Miyakawa
Yukie MiyakawaManicurist
Replica
ReplicaProduction
Nicola Kast
Nicola KastCasting Director
Lucien Pages Communication
Lucien Pages CommunicationPR

Tags

woman wearing sculptural braceletswoman wearing braceletssculptural braceletswhite braceletsvoluminous hairtextured hairwoman with voluminous hairwoman with dark hair

Description

Monochrome portrait from the Area Holiday 2023 ad campaign, photographed by Theo Sion with art direction by Bruce Usher and styling by Katie Burnett. The image features a woman with voluminous, textured dark hair and serious expression, wearing large sculptural white bracelets on both arms. Her arms are crossed over her chest, accentuating the dramatic accessories against a neutral studio backdrop. The composition is intimate and striking, highlighting intricate details in the styling and hair design. The brand name AREA appears in bold typography across the bottom of the frame.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Background

Grey Seamless

Context

Advertising Campaign