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  • ·Area Holiday 2023 Ad Campaign by Theo Sion
BrandArea
ProjectHoliday 2023 Ad Campaign
Model with teased brown hair wearing a metallic mini dress and chunky wrist cuff against a grey studio backdrop.

Area Holiday 2023 Ad Campaign 2023

Associated creatives

Piotrek Panszczyk
Piotrek PanszczykArea Creative Director / Co-Founder
Bruce Usher
Bruce UsherArt Direction
Theo Sion
Theo SionPhotographer
Sylvia Anderson
Sylvia AndersonModels
Katie Burnett
Katie BurnettStylist
Ryan Mitchell
Ryan MitchellHair
Kuma
KumaMakeup
Yukie Miyakawa
Yukie MiyakawaManicurist
Replica
ReplicaProduction
Nicola Kast
Nicola KastCasting Director
Lucien Pages Communication
Lucien Pages CommunicationPR

Tags

sylvia andersonmetallic mini dressmini dressslip dresschunky cuff braceletstatement braceletteased hair

Description

A full-length studio portrait from the Area Holiday 2023 Ad Campaign photographed by Theo Sion. Model Sylvia Anderson stands barefoot against a smooth grey seamless backdrop, wearing a structured, metallic textured mini slip dress with thin shoulder straps and sweetheart cups. Her voluminous, teased brown hair frames her face as she angles her arms forward, showcasing a statement chunky black embellished cuff bracelet on her wrist. The composition features soft studio illumination and bold brand typography at the lower border.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

Designer Fashion

Color

Charcoal (60%)
Jet Black (20%)

Background

Grey Seamless, Sports Venue

Context

Advertising Campaign