Area Holiday 2023 Ad Campaign 2023

About

This image for the Area Holiday 2023 ad campaign, photographed by Theo Sion with art direction by Bruce Usher, features a model posing in a striking monochromatic studio setup. The subject wears a matching crystal-covered crop top and trousers paired with an ornate crystal face mask and chunky wrist accessories. The lighting creates subtle tonal variation across the garments and the neutral background. The composition is vertical, focusing on the sculptural silhouette and intricate textural detailing of the ensemble. Production credits include Replica with casting by Nicola Kast.