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BrandApt
ProjectBrand Identity
Typography specimen showing Apt Sans weights in white and grey on a black background

Apt Brand Identity 2018

Associated creatives

Greenspace
GreenspaceGraphic Design

Tags

typography specimentypographyspecimenbespoke typefacetypefaceapt sans

Description

This typographic specimen presents the bespoke typeface Apt Sans against a solid black background. Different font weights including Semibold, Medium, and Regular are displayed in varying scales of white and grey. A small descriptive text block notes the typeface's architectural influence, accompanied by alphanumeric characters.

Style

Artistic, Horizontal, Clean, Minimalist

Techniques

Typography, Vector

Color

Pure White (50%)
Medium Grey (50%)

Background

Black Seamless

Context

Brand Film / Corporate Video