BrandApt
ProjectBrand Identity

Apt Brand Identity 2018
Associated creatives
Tags
Description
This image presents a flat lay arrangement of brand identity collateral for Apt, designed by Greenspace. The collection includes a cylindrical poster tube, letterhead, envelopes, business cards, and swatch cards featuring the Apt logotype across a minimalist white surface. The colour palette is restrained and professional, dominated by neutral greys, black, white, and muted sage green accents. The items are carefully organised diagonally from the top left, displaying clean typography and balanced composition characteristic of corporate identity design.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Natural light
Color
Pure White (50%)
Jet Black (30%)
Medium Grey (20%)
Background
White Seamless
Context
Website / Web