Apt Brand Identity 2018

Description

This exterior architectural shot captures the storefront of Apt, created as part of the Brand Identity project featuring graphic design by Greenspace. Large white typography spelling out the brand name spans across the full-height glass windows of the building exterior. Motion-blurred figures are captured walking along the pavement in the foreground during daylight. Fallen autumn leaves scatter the pavement beneath the large storefront windows, adding natural texture to the street level scene.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Long exposure, Natural light

Color

Background

Retail Storefront

Context

Advertising Campaign