Apt Brand Identity 2018

Description

Brand identity design project for Apt created by Greenspace. The composition features bold black typography displaying the word Apt centered over a translucent, layered white architectural model background depicting a city layout. The minimalist design emphasizes clean typography and monochromatic tones.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Background

White Seamless

Context

Advertising Campaign