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BrandApt
ProjectBrand Identity
Printed brand identity guidelines sheet showcasing logo typography colour swatches and architectural imagery for Apt.

Apt Brand Identity 2018

Associated creatives

Greenspace
GreenspaceGraphic Design

Tags

apt brand identitybrand identityapt logologo designtypography samplesgraphic design guidelinesbrand guidelinescolor swatches

Description

This image showcases printed brand identity and graphic design guidelines for Apt, featuring logo variations, typography specimens, color swatches, and architectural photography layout examples. Designed by Greenspace, the layout presents a clean, professional grid system with neutral and earthy tones. Various weights of the Apt Sans typeface are displayed alongside color reference codes and graphical geometric shapes. The composition is captured from a slightly angled overhead perspective on a plain neutral surface.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Industries

Apps & Digital Platforms

Color

Pure White (60%)
Espresso (20%)
Olive (20%)

Background

White Seamless

Context

Website / Web