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BrandAPD
ProjectBrand Identity
Hand holding branded APD stationery items and a dark book against a plain background

APD Brand Identity 2019

Associated creatives

New Studio
New StudioGraphic Design
ABC Monument Grotesk
ABC Monument GroteskTypeface
Dinamo
DinamoTypeface

Tags

apd brand identitybrand identityapd stationerystationery designbranded bookletapd cardhand holding booklethand holding card

Description

A hand holds a dark, minimalist booklet and a white card featuring the APD brand identity against a dark surface. The larger booklet in the background showcases bold typographic styling with subtle contrast lettering. Created for the APD brand identity project by New Studio, the design incorporates ABC Monument Grotesk typography. The composition is clean and focused, highlighting tactile print materials and graphic design execution.

Style

Artistic, Vertical, Desaturated, Clean

Techniques

Typography

Color

Jet Black (60%)
Pure White (40%)

Background

Solid Colour

Context

Website / Web