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BrandAPD
ProjectBrand Identity
Three overlapping product catalogue pages showcasing minimalist furniture and lighting designs against white backgrounds.

APD Brand Identity 2019

Associated creatives

New Studio
New StudioGraphic Design
ABC Monument Grotesk
ABC Monument GroteskTypeface
Dinamo
DinamoTypeface

Tags

brand identityproduct cataloguecatalogue designgraphic design

Description

This graphic design project showcases the brand identity and catalogue layouts for APD, created by New Studio. The composition features three overlapping printed pages arranged against a solid black background. The leftmost page displays clean typography reading Collection II and APD 2018 on a white surface. The central page presents a grid of smaller product photographs showcasing various lamps and chairs. The rightmost page features dark imagery with bold numbering and layout structures. Typography throughout utilizes ABC Monument Grotesk by Dinamo.

Style

Artistic, Horizontal, Clean, Graphic

Techniques

Typography

Background

Solid Colour

Context

Catalogue